Coca-Cola has decided to try and make Coke Zero the cola of choice for us, and they are going to spend big over the next twelve months in advertising to make it happen. Look for Coke Zero ads during shows we watch like 24 and NCAA basketball. They've convinced White Castle to dispense Coke Zero from their fountains, and they've changed the packaging to a male-friendly black with silver accents.
When Coke Zero launched, many people wondered what the difference between Coke Zero and Diet Coke was. What's the difference? The answer is that when Diet Coke was launched, it was flavored to be the diet version of "New Coke." Remember New Coke? Even though New Coke failed and was replaced by Coke Classic, they never changed the flavor of Diet Coke. But now, Coke Zero is the true diet version of Coca Cola Classic. The question for Coke is if they can make Coke Zero the diet soda for dudes. Diet Pepsi has been hitting us pretty hard with their NFL-themed ads. It's Cola Wars all over again.