Last week, after reading that Hershey announced plans to cut their workforce by 1,500 people, I immediately posted an angry article on this blog, and called for a boycott of Hershey products.
The next day, I embarked on a business trip, and while at the airport I stopped to grab a magazine and a bottle of water. At the counter, were limited edition Hershey's Dark Chocolate bars with Macadamia and Raspberries called "Mauna Loa." I am a total sucker for limited edition candy bars, and really, any new flavor of junk food. So I impulsively bought the bar, and as I'm munching on it, I suddenly realized I had just bought a Hershey's product, mere hours after I called for a boycott!
"Whatever," I thought,"nobody would listen to me anyway." I caught myself, and realized that was just a defense mechanism, trying to make up for my hypocritical action. Then I thought, that maybe a boycott would hurt Hershey sales, and that would only justify their reason for scaling back U.S. production. And, maybe a boycott was the complete opposite way to go aboput this. Instead, we should persuade everyone to "eat more chocolate," and promise Hershey that we would continue to support the company, if they would in turn promise not to go forward with the layoff plans.
My wife and I have set up a website, www.kissesforhershey.com, where we've laid out our plans, and set up a petition for people to sign. We plan on sending one Hershey's Kiss to CEO Richard Lenny for every person who signs the petition by July 7th (Chocolate Day). We also hope to start a letter writing campaign, where people send letters to Richard Lenny, pledging our support as a valued customer, enclosing a Hershey's proof of purchase, and asking him not to go forward with the layoffs.
Please check out the site, sign the petition, and tell five friends about this movement. It turns out 3,000 jobs are at stake!!