Part of the magic of 'Lost' was spoiled for me this week when an ad for Neosporin was snuck in the script. Jack said his island mate's rash would be helped by Neosporin. Sawyer has all the medicine stashed away, and he's charging two loads of laundry in exchange for a tube. This was so obviously a product placement. What's worse is that most physicians don't even like Neosporin...
Last night on The Office, a logo for Geek Squad was also conveniently placed so that it received considerable airtime during one scene. As TiVo and other DVRs become more popular this may be something we'll have to grow to accept, but I think it really does cheapen shows.
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