Monday, December 19, 2005
Nestle and Hershey both think the next big thing in candy are sticks, or, more specifically, crispy wafers rolled up into a stick, and then filled with creme and sprinkled with bits of candy. Nestle will have Butterfinger Stixx and Nestle Crunch Stixx, while Hershey will launch a similar line with their own brands, presumably including Almond Joy and Reeses (different from the already available bar-shaped Reeses Sticks). They'll both hit your local candy distributors shelves this coming March. Just in time to give up next year's new years weight-loss resolutions!
Posted by Mike V at 7:39 PM