Monday, December 19, 2005

A Word On Advertising

Great line by Rob Jones on Advertising in PMT in an article titled "Advertising is a Four Letter Word":

"Advertising can be three things: (1) Fast, (2) Effective, and (3) Economical, . But it can only be two of those things at once. If it is Fast and Effective, then it is not economical. If it is Effective and Economical, then it is not fast. And if it is Fast and Economical, it is not effective."

This man is a genius.
Full article can be found here. (Search by author: Jones)

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